Article Marketing and Online PR

Article Marketing

Writing articles and getting them published online is known as Article marketing. Article Marketing is the method of promoting products and services online and hence increasing traffic towards the website. Apart from this article marketing also helps to increase back links for a website.

A good article should have following characteristics:
Title should be Attractive and relevant
Article should be related to the services offered by the company
Length of article: -Article length should be 300 to 500 words.
Resource box: - Provide the signature, the website link or website URL in the resource box. The resource boxes serves as an important source to get people click on and head to your website. This helps in driving visitors to your website for that article which we do and promote it for you.
Article should be well written and should not be a copied draft.

Online PR

Online PR involves activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channels. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools.PR is all about getting positive news coverage for you and your business for free, or at a fraction of the cost of advertising. And, it helps you build credibility.

The aim of online PR is to gain the trust and respect of online audiences including:
New customers
Existing customers
Search engines
Journalists
Community groups and industry organizations

Maximize your exposure in online channels where your prospects live and play by deploying online public relations. Online PR program is executed by mziservicesinc’s external optimization division, which also comprises link strategy, social search and community media.

To know more about our offers and services please browse through our website at http://www.mziservicesinc.com/.

How Can Internet Marketing Help Your Bussiness ?

Internet marketing is all about using the Internet to promote and sell goods & services. Internet Marketing includes Search Engine Marketing (including search engine optimization) Pay per Click Advertising, Banner Ads, E-Mail Marketing, Affiliate Marketing, Interactive Advertising, Blog Marketing, Article Marketing, & Blogging.

Internet marketing is an element of electronic commerce. Internet marketing can include Information Management, Public Relations, Customer Service, and Sales. Electronic commerce and Internet marketing have become popular as Internet access is becoming more widely available and used. Well over one third of consumers who have Internet access in their homes report using the Internet to make purchases.

Internet Marketing is very beneficial and includes the accessibility of information. Consumers can log onto the Internet and gain knowledge about products, as well as purchase them, at any hour. Companies that use Internet Marketing can also save money because of a reduced need for a sales force. Overall, Internet marketing can help increase from a local market to both national and international marketplaces. And, in a way, it levels the playing field for big and small players. Unlike traditional marketing media (like print, radio and TV), entry into the realm of Internet marketing can be a lot less expensive.

Besides all this, since exposure, response and overall efficiency of digital media is much easier to track than that of traditional "offline" media, Internet marketing offers a greater sense of accountability for advertisers.

Compared to the other media marketing (like print, radio and TV), Internet marketing is growing very fast. It's also gaining popularity among small businesses and even consumers when trying to monetize their blog or website. The measurability of the internet as a media makes it easier to experience innovative e-marketing tactics that will prove a better Cost of Acquisition than other media. However, in most developed countries, Internet Marketing and Advertising spending is around 5% only, while TV, radio, and the print are more.

for more information visit http://www.mziseoservcies.com/