Monday, September 8, 2008

Article Marketing and Online PR

Article Marketing

Writing articles and getting them published online is known as Article marketing. Article Marketing is the method of promoting products and services online and hence increasing traffic towards the website. Apart from this article marketing also helps to increase back links for a website.

A good article should have following characteristics:
Title should be Attractive and relevant
Article should be related to the services offered by the company
Length of article: -Article length should be 300 to 500 words.
Resource box: - Provide the signature, the website link or website URL in the resource box. The resource boxes serves as an important source to get people click on and head to your website. This helps in driving visitors to your website for that article which we do and promote it for you.
Article should be well written and should not be a copied draft.


Online PR

Online PR involves activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channels. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools.PR is all about getting positive news coverage for you and your business for free, or at a fraction of the cost of advertising. And, it helps you build credibility.

The aim of online PR is to gain the trust and respect of online audiences including:
New customers
Existing customers
Search engines
Journalists
Community groups and industry organizations

Maximize your exposure in online channels where your prospects live and play by deploying online public relations. Online PR program is executed by mziservicesinc’s external optimization division, which also comprises link strategy, social search and community media.


To know more about our offers and services please browse through our website at http://www.mziservicesinc.com/.