What is Search Engine Marketing ?

Search Engine Marketing is "Marketing via Search Engines". It is a set of marketing tools to increase the visibility of a website in Search Engine Results Pages (SERPs).

Search Engine Marketing
Search Engine Optimization or SEO aspires to index and enhance rankings for the WebPages which are most appropriate to the keywords searched for according to the algorithm of each Search Engine. The related pages are reverted in Search Engine Results Pages (SERPS). It's an essential fact that authentic Search Engine Optimizers are basically the vendors who keep their target market in mind as much as the search engine algorithms. Hence, while we call this process search engine optimization, good marketers will note that their focus is to optimize their web page for the search engine user, who is their target audience. For instance, at one time it was believed that keyword density was a vital ranking factor, but these days that view is not usually held among SEO professionals..

Pay Per Click is also called sponsored search and Search Engine Advertising. The most popular programs are offered by Google, Yahoo!, and Microsoft. Some offer PPC, where the advertiser is only charged when a user clicks on the ad, also known as Cost Per Click (CPC). Others use a Cost Per Impression (CPM) model where advertisers are charged for impressions. Ads can take many forms, including text, banner ads, video ads, map ads, and even audio ads. It is of two types:

* Advertising based on a keyword search
* Advertising based on content context

Paid Inclusion - Search engines use computer programs called spiders or web crawlers to automatically discover websites and catalog their content. As this process can take some time and requires a website to be linked to from another website (to allow the crawler to find it), most search engines except for Google provide another channel to be included in search rankings via paying. This is different from pay per click advertising because the inclusion is guaranteed but not placement.

for more information visit http://www.mziseoservices.com/

Article Marketing and Online PR

Article Marketing

Writing articles and getting them published online is known as Article marketing. Article Marketing is the method of promoting products and services online and hence increasing traffic towards the website. Apart from this article marketing also helps to increase back links for a website.

A good article should have following characteristics:
Title should be Attractive and relevant
Article should be related to the services offered by the company
Length of article: -Article length should be 300 to 500 words.
Resource box: - Provide the signature, the website link or website URL in the resource box. The resource boxes serves as an important source to get people click on and head to your website. This helps in driving visitors to your website for that article which we do and promote it for you.
Article should be well written and should not be a copied draft.

Online PR

Online PR involves activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channels. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools.PR is all about getting positive news coverage for you and your business for free, or at a fraction of the cost of advertising. And, it helps you build credibility.

The aim of online PR is to gain the trust and respect of online audiences including:
New customers
Existing customers
Search engines
Journalists
Community groups and industry organizations

Maximize your exposure in online channels where your prospects live and play by deploying online public relations. Online PR program is executed by mziservicesinc’s external optimization division, which also comprises link strategy, social search and community media.

To know more about our offers and services please browse through our website at http://www.mziservicesinc.com/.

What is Link Popularity?

Link popularity is the method to evaluate the quantity and quality of other web sites that link to a specific website on the World Wide Web. It is an instance of the move by the Search Engines towards off-the-page-criteria to find out value content. In theory, off-the-page-criteria add the feature of fairness to Search Engine Rankings. Link popularity plays a vital role in the visibility of a website amongst the top of the search results. Certainly, some Search Engines require at least one or more links coming to a website, otherwise they will drop it from their index. Major Search engines such as Google use a special link analysis scheme to rank web pages. Citations from other WWW authors help to define a site's reputation. The viewpoint of link popularity is that important sites will attract many links. Only content-rich sites are able to attract the quality links to their websites. Link popularity accepts that not all incoming/inbound links are equal, as an inbound link from a major directory holds extra weight than an inbound link from a vague individual home page. In other words, the quality of incoming links counts more than utter numbers of them. Here are some strategies that are generally considered to be important to increase link popularity:

There should be links from the home page to all sub pages so that a search engine can transfer some link popularity to the sub pages.

Suitable anchor text with relevant keywords should be used in the text links that are pointing to pages within a site (technically, this helps link context, not link popularity).

Getting links from other web sites, particularly sites with high Page Rank, can be one of the most powerful site promotion tools. Therefore, the webmaster should try to get links from other important sites offering information or products compatible or synergistic to his/her own site or from sites that cater to the same audience the webmaster does. The webmaster should explain the advantages to the potential link partner and the advantages his/her site has to their visitors.

One way links often count for more than reciprocal links.

The webmaster should list his/her site in one or more of the major directories such as Yahoo! or the Open Directory Project.

The webmaster should only link to sites that he/she can trust, i.e. sites that do not use "Spammy Techniques".

The webmaster should not participate in link exchange programs or link farms, as search engines will ban sites that participate in such programs.

for more information visit http://www.mziseoservices.com/

How Can Internet Marketing Help Your Bussiness ?

Internet marketing is all about using the Internet to promote and sell goods & services. Internet Marketing includes Search Engine Marketing (including search engine optimization) Pay per Click Advertising, Banner Ads, E-Mail Marketing, Affiliate Marketing, Interactive Advertising, Blog Marketing, Article Marketing, & Blogging.

Internet marketing is an element of electronic commerce. Internet marketing can include Information Management, Public Relations, Customer Service, and Sales. Electronic commerce and Internet marketing have become popular as Internet access is becoming more widely available and used. Well over one third of consumers who have Internet access in their homes report using the Internet to make purchases.

Internet Marketing is very beneficial and includes the accessibility of information. Consumers can log onto the Internet and gain knowledge about products, as well as purchase them, at any hour. Companies that use Internet Marketing can also save money because of a reduced need for a sales force. Overall, Internet marketing can help increase from a local market to both national and international marketplaces. And, in a way, it levels the playing field for big and small players. Unlike traditional marketing media (like print, radio and TV), entry into the realm of Internet marketing can be a lot less expensive.

Besides all this, since exposure, response and overall efficiency of digital media is much easier to track than that of traditional "offline" media, Internet marketing offers a greater sense of accountability for advertisers.

Compared to the other media marketing (like print, radio and TV), Internet marketing is growing very fast. It's also gaining popularity among small businesses and even consumers when trying to monetize their blog or website. The measurability of the internet as a media makes it easier to experience innovative e-marketing tactics that will prove a better Cost of Acquisition than other media. However, in most developed countries, Internet Marketing and Advertising spending is around 5% only, while TV, radio, and the print are more.

for more information visit http://www.mziseoservcies.com/

Why do you need Search Engine Optimization?

In this universal Internet era the industry presence is undeniably related to the company's online existence. If you are opting for Search Engine Optimization (SEO) for promoting your website, then you are not required to invest heavily like in the regular advertising media i.e. print, TV, or radio. Most of the startup companies do not have the budget to promote their site through those mediums. If that is your situation, doing some careful research about SEO can help you access a form of advertising that is nearly free and reaches millions of people interested in exactly what you have to offer. If you have the budget to pay a professional for this service, make sure to investigate very carefully and get examples of their work. If a company offers you a guaranteed top spot on Google, be weary. True SEO professionals will tell you the truth: that getting a high search ranking for a competitive key word phrase will take months of diligent work and planning, and involves many factors that you cannot control due to competition for the elusive top spot.

When you are writing the copy for your web site, use the language that contains your key words in order to make the website key phrase rich as it is very well said the "Content is the King". Try to provide information that your visitors will find useful for themselves. People are much more likely to buy a product or service from a company that gives some of its expertise for free. It is also very necessary to frequently update the information on your site to keep visitors returning to see what new information is available.